How much does Sprout Social cost? Plans, pricing & other insights for Irish businesses

Gabrielle Figueiredo

If you use social media to promote your Irish business, Sprout Social could help you to streamline your operation, connect with customers through their preferred social channels, and reach a larger audience.¹

This guide walks through the different Sprout Social pricing plans available for Irish businesses, including features, fees and payment options. And, as Sprout Social billing is managed in USD, we’ll also touch on how Wise Business and the Wise Business card can help you pay your SaaS subscriptions in foreign currencies, with great exchange rates, low conversion costs and no foreign transaction fee.

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How much is Sprout Social? Pricing overview in Ireland 💰

So - how much is Sprout Social? Sprout Social pricing is based on the plan you select, the number of users (known as seats), and whether you pay monthly or on an annual basis.

There are significant discounts on fees if you pay upfront for a year, which can make this a good choice if you’re confident that Sprout Social is the right tool for your needs.

Here’s a look at the different Sprout Social cost options you may want to consider, including key features by plan²:

Sprout Social PlanStandardProfessionalAdvanced
Annual billing price199 USD per seat/per month (about 175 EUR)299 USD per seat/per month(about 263 EUR)399 USD per seat/per month(about 350 EUR)
Monthly billing price249 USD per seat/per month(about 220 EUR)399 USD per seat/per month(about 350 EUR)499 USD per seat/per month(about 440 EUR)
Key features5 social profiles Keyword and location monitoring Unlimited AI-generated alt text Review management Group, profile and post-level reportingEverything in Standard, plus: Unlimited social profiles Extensive competitor, keyword and paid insights Optimal send times Enhance Post by AI Assist Message taggingEverything in Professional, plus: Enhance Reply by AI Assist Sentiment in the Smart Inbox and Reviews Help desk integrations Team productivity and social customer care reports Message Spike Alerts

*Details correct at time of research - 15th April 2025

In addition to these plans, Sprout Social also has an Enterprise tier which offers fully custom made plans for large business needs. You can also get a few add ons including premium analytics, listening tools, employee advocacy and professional services. All of these add ons are available through booking a consultation with the sales team to understand the options which may suit your business.

Which Sprout Social plan is right for my business?

sprout social cost

The right Sprout Social pricing plan for you will depend on the size and type of business you have, and how much you use social media channels to market to customers.

The cheapest plan starts from 199 USD per user per month, and offers 5 social profiles with some feature limitations. While you can get some AI tools, for example, they’re not as advanced as on the other tiers.

It’s helpful to know that Sprout Social lets you change your plan whenever you need to, which should give you options to scale up as you get used to the system.

At the time of research, there’s also an option to take a 30 day free trial of a plan of your choice - this could be a smart way to test out one or more plans to see how it may work for your unique business needs.

What is the pricing currency of Sprout Social in Ireland?

Sprout Social quotes its prices in US dollars. If you’re paying in Euros, you’ll need to consider the currency conversion including any fees your card provider might add, such as a foreign transaction fee.

If you’d prefer, you can also pay for your Sprout Social subscription in USD using a multi-currency account, like Wise Business account. This allows you to hold a balance in USD and then pay directly from that balance without requiring currency conversion.

We’ll look at how that works - and how it can help you keep down your costs - a little later.

How to pay for Sprout Social in Ireland?

You can pay for monthly subscriptions to Sprout social with major credit cards and Paypal. If you have an annual plan you can pay upfront using a card, bank transfer or even a USD cheque.

How to save on your Sprout Social bill next month

Sprout Social has many helpful features and tools for businesses of all sizes - but the costs are fairly high, so you’ll want to make sure you don’t spend more than you need to on the service.

Here are a few ideas for how to save on your Sprout Social bill next month:

  • Take advantage of the Sprout Social free trial if available - you can also change plans during your trial to see which best suits your needs
  • Check which Sprout Social features are used regularly to make sure you’re only paying for features which are used frequently
  • Once you’re confident you have the right plan, and will use the Sprout Social service regularly, choose to pay annually to get a better rate
  • Use a multi-currency card like the Wise Business card to manage the costs of currency conversion when you’re billed for Sprout Social.

Discover the benefits of paying for Sprout Social with the Wise business card

wise-business-card

Sprout Social bills in US dollars, which can mean that you pay extra fees if you use a EUR denominated account to pay your monthly subscription. You could cut the costs of paying foreign currency bills with Wise Business and the Wise Business card.

You can add money to your Wise account in Euros, and convert to US dollars with low fees, and the mid-market rate with no markups, to pay for Sprout Social without foreign transaction charges.

Or, if you get paid by customers in USD, you can receive payments to Wise in dollars and hold them to pay your monthly subscription, while remaining in control of the currency conversion process. That cuts out unnecessary foreign exchange costs and makes it easy to manage your money across dozens of different currencies.

Wise lets you hold 40+ currencies and there’s no fee to spend a currency you have in your account. You can order a Wise business debit card and expense cards to pay for SaaS subscriptions and other business necessities, and use Wise to send foreign currency payments to contractors and suppliers.

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Sprout Social vs. Buffer - price comparison

If you're still comparing different providers for social media marketing services, you may also be interested in comparing Sprout Social vs. Buffer³.

Buffer also offers ways to schedule social posts conveniently, use AI to help generate ideas and content, and analytics to see how different channels are performing for your business.

Buffer’s plans include a free option with no monthly fee to pay, and 2 paid plans. Where monthly costs apply they’re far lower than Sprout Social - while this may mean you get a more limited range of tools included, Buffer can still offer a great, low risk, way to test out social marketing tools to see how they work for your business.

Here’s an overview of the Buffer account fees⁴:

Buffer PlanAnnual billing priceMonthly billing price
FreeNo feeNo fee
Essentials60 USD/year5 USD/month
Team120 USD/year10 USD/month

*Details correct at time of research - 15th April 2025

And as a reminder, here’s what you’ll pay for Social Sprout²:

Sprout Social PlanAnnual billing priceMonthly billing price
Standard199 USD per seat/per month249 USD per seat/per month
Professional299 USD per seat/per month399 USD per seat/per month
Advanced399 USD per seat/per month499 USD per seat/per month
EnterpriseCustomCustom

*Details correct at time of research - 15th April 2025

Read also: ChatGPT pricing in Ireland

FAQ about Sprout Social in Ireland

Does Sprout Social have a free plan in Ireland?

No. There’s no Social Sprout free plan - however, at the time of research, there’s an option to take a 30 day free trial of a plan of your choice.

Does Sprout Social have an app?

Yes, Social Sprout has an app to let you manage your account from your phone.

Does Sprout Social have an API?

Yes. The Sprout Social API is called the Sprout Public API, and is available to customers who have accounts that offer Premium Analytics features. This is an add on service and so you may need to pay extra fees for it.

If you’re not sure whether your account qualifies, you can check directly with your Customer Success Manager.

Does Sprout Social have any implementation and onboarding costs?

No. There are no specified implementation or onboarding costs for Social Sprouts, aside from the monthly fee which is decided according to the plan you select.

Social Sprout has a comprehensive selection of social media marketing tools which could suit startups right through to enterprise level businesses. Use this guide to help you compare your options and pick the plan which might suit your specific business.

And when you’re done, take a look at Wise Business and the Wise Business card to help manage the costs of currency conversion when paying for Sprout Social or other SaaS subscriptions, with the mid-market rate and no foreign transaction fee to worry about.

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Sources:

  1. Sprout Social
  2. Sprout Social pricing
  3. Buffer
  4. Buffer pricing

Sources last checked on 17-04-2025


*Please see terms of use and product availability for your region or visit Wise fees and pricing for the most up to date pricing and fee information.

This publication is provided for general information purposes and does not constitute legal, tax or other professional advice from Wise Payments Limited or its subsidiaries and its affiliates, and it is not intended as a substitute for obtaining advice from a financial advisor or any other professional.

We make no representations, warranties or guarantees, whether expressed or implied, that the content in the publication is accurate, complete or up to date.

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