Mailchimp costs & fees in Ireland: Which plan fits your business?

Mailchimp is used by businesses to manage email marketing and other sales activities in a streamlined and efficient way.¹

If you’re thinking of using the Mailchimp Ireland service for your business, you’ll want to compare the Mailchimp pricing options available, which include a limited Mailchimp free plan and various other account tiers to get more from the service.

This guide covers the costs of using Mailchimp for business, and also touches on how to use Wise Business and the Wise Business card to pay your SaaS subscriptions in different currencies with low costs.

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Mailchimp pricing overview in Ireland

Mailchimp costs depend on the plan you select. You can choose the plan which best suits your needs from the Mailchimp price list², depending on the specific services your business would benefit from.

In Ireland, Mailchimp primarily promotes the Standard and Premium plans but there’s also the Essentials plan, and the Free option which is fairly limited in scope.

Here’s an overview of the Mailchimp fees for different account plans in Ireland:

Feature	Free Plan	Essentials Plan	Standard Plan	Premium Plan
Monthly fee*	No fee	11.67 EUR/month	17.96 EUR/month	267.14EUR/month
Number of contacts	500	500	500	10,000
Monthly email sends	1,000/month or 500/day	10 x contacts	12 x contacts	15 x contacts
Users	1	3	5	Unlimited

*Original prices are in USD, but Irish customers pay in Euro. Those are price estimates based on Mailchimp current exchange rates at the moment of the research. Details correct at time of research - 15th April 2025.

What is the difference between the free Mailchimp and the paid plans? 🤔

Mailchimp has 4 different account tiers for customers in Ireland. You can choose the free plan, but this does have quite limited scope.

Free account users can still send up to 1,000 emails a month, but only one user and audience is allowed. Free plan users may find their outgoing Mailchimp emails also have Mailchimp branding on them, rather than being fully customisable by the business.

All accounts also have access to the Mailchimp mobile app to allow you to manage your account on the move. However, subscribers on the free plan only get email support for 30 days on signing up, and have limited access to features including audience management tools and marketing channels.

Once you start to upgrade from the free plan, you’ll find that there are more features, and more flexibility in the way you can use your account. You’ll be able to add on additional users, access more audiences, get more advanced analytical and testing tools, and get SMS marketing services for example.

Each Mailchimp account plan has quite a varied range of features, so to decide which is best you’ll need to compare the options carefully based on how you’d anticipate using your account.

Which Mailchimp plan is right for my business?

The right Mailchimp account plan for your business will depend on how you’re likely to use it and the specific features you need. The good news is that there are often free trial periods available on some popular plans, which gives you a chance to try them out for around 14 days before you commit to spending money on them.

At the time of research, you could choose to take on either the Mailchimp Standard or Essentials plan for free on a 14 day trial, or get a discount on other plans if you sign up for a year long contract.

These promotional offers do change from time to time, but it’s well worth looking out to see what’s available when you sign up.

If you’re unsure what plan may work for you, you can also choose the free plan - but it’s important to be aware that the functions are fairly limited, and so you may not get the best experience of using the service this way.

What is the pricing currency of Mailchimp in Ireland?

Mailchimp advertises its pricing according to the country you reside in. That means that in Ireland, the pricing is advertised in Euros. However, as Mailchimp is a US business, the underlying currency they charge in is USD.

To pay your bill, the USD value of your monthly bill is converted using an exchange rate supplied by Chase Paymentech.³ This can vary month by month, depending on the fluctuations in foreign exchange markets. The amount you pay may include additional fees which are added onto the exchange rate used for conversion.

You can see the Mailchimp costs on the billing page within your account.

How to pay for Mailchimp in Ireland?

Mailchimp accepts all major credit and debit cards, PayPal, SEPA Direct Debit, and iDEAL.

How to save on your Mailchimp bill next month

Marketing your business is crucial - but you don’t want to spend more than you need to while doing so. Here are a few hints for keeping down the costs of using Mailchimp:

• Use any free trial that is available when you sign up - this could give you 2 weeks to test out a plan and decide if it’s right for you
• Compare plans carefully to make sure you’re not paying for services you don’t need
• Audit your Mailchimp use frequently - if you’re paying for advanced features and they’re not used, you’re spending money unnecessarily
• If you’re paying across currencies, make sure your card doesn’t add foreign transaction fees - and if you choose to pay with a credit card watch out for card fees there too.

Discover the benefits of paying for Mailchimp with the Wise business card

Mailchimp Ireland users will pay their subscription fees in euros, with currency conversion controlled by Mailchimp’s partner. Make paying your ongoing bills in EUR - and any other currency you need - simple by using Wise Business and the Wise Business card.

Wise lets you hold 40+ currencies in the same account, and receive payments to your account in 8+ currencies using local details. This makes it easy to connect with customers overseas.

Hold your balance in a foreign currency, or convert to EUR with the mid-market rate and low, transparent fees, to pay for SaaS subscriptions with your card.

If you find you need to make business payments in foreign currencies, use the Wise card and there’s no foreign transaction fee to pay. Just add money to Wise in euros, and convert to the currency you need using the mid-market rate and low conversion fees. It’s then free to spend a currency you hold in your account, making it simple and efficient to cover your foreign currency spending.

Open your Wise Business
account online

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Activecampaign vs. Mailchimp - price comparison

Activecampaign⁴ is another popular competitor of Mailchimp - but their pricing can look quite different.

Unlike Mailchimp there’s no Activecampaign free plan - fees kick in right away. However, the features are also quite different, which may still make Activecampaign an attractive option, depending on your business needs.

You’ll need to compare both on features as well as fees, to see whether one is a real stand out winner for your business. To give an overview, here’s a reminder of the Mailchimp plan pricing:

Mailchimp Plans	Monthly fee
Mailchimp Free Plan	No fee
Mailchimp Essentials Plan	11.67 EUR/month
Mailchimp Standard Plan	17.96 EUR/month
Mailchimp Premium Plan	267.14 EUR/month

*Details correct at time of research - 15th April 2025

And here's the Activecampaign pricing for their different plans⁵:

Activecampaign Plans	Monthly Fees⁵
Activecampaign Starter Plan	15 EUR/month
Activecampaign Plus Plan	49 EUR/month
Activecampaign Pro Plan	79 EUR/month
Activecampaign Enterprise Plan	145 EUR/month

*Details correct at time of research - 15th April 2025

Read also: ChatGPT pricing in Ireland

FAQ about Mailchimp in Ireland

Does Mailchimp have a free plan in Ireland?

Yes. Mailchimp has a free plan in Ireland, and also offers the option to trade up to 3 different accounts with monthly fees and more features.

Does Mailchimp have an app?

Yes. All account users have access to the Mailchimp app which allows you to manage your marketing from your phone.

Does Mailchimp have an API?

Yes. Mailchimp has several different API options depending on what in particular you need to do. There’s lots of information for developers on the Mailchimp website to describe your options.

Does Mailchimp have any implementation and onboarding costs?

No. Aside from any monthly account fee, there is no one off onboarding or implementation fee from mailchimp. Bear in mind that the support you get will vary depending on the account tier you select, though.

Mailchimp is a super popular way to manage email marketing and other sales related tasks, with several great plan options for Irish businesses. Use this guide to decide if Mailchimp is the right option for you, and remember to take a look at Wise Business and the Wise Business card as smart ways to pay for SaaS subscriptions in EUR and many other currencies.

Sources:

1. Mailchimp
2. Mailchimp EUR pricing
3. Mailchimp - international pricing
4. Activecampaign
5. Activecampaign pricing

Sources last checked on 15-04-2025