Ahrefs Pricing Plans for Singapore [2025]

Search engine optimisation (SEO) is essential for business visibility. And with 92.2% of Singapore residents using the internet,¹ tools like Ahrefs have become indispensable for businesses that want to track their online presence, analyse competitors, and identify growth opportunities.

However, with pricing ranging from USD 29 to nearly USD 1,500 per month,² choosing the right Ahrefs plan is a critical decision for cost-conscious Singapore businesses. This guide will break down Ahrefs' pricing structure, compare it to alternatives, and reveal strategies to optimise your investment - including how using Wise Business Card can help avoid unnecessary foreign transaction fees when paying for your subscription.

Table of contents

Ahrefs pricing overview What is the pricing currency for Ahrefs in Singapore? Webmaster Tools plan pricing and features Starter plan pricing and features Lite plan pricing and features Standard plan pricing and features Advanced plan pricing and features Enterprise plan pricing and features How much do Ahrefs add-ons cost? How to save on your Ahrefs bill next month Ahrefs vs. Moz vs. Ubersuggest - price comparison Ahrefs pricing FAQs

Ahrefs pricing overview

Ahrefs employs a usage-based pricing model with six tiers, each scaling in features, data limits, and user counts. The platform uses monthly credits for reports and exports, with pricing structured to accommodate businesses from solo entrepreneurs to large enterprises.

Here's a quick overview of Ahrefs' pricing plans for Singapore businesses in 2025:²

Plan	Monthly Price	Annual Price (per month)	Projects	Tracked Keywords	Crawl Credits
Webmaster Tools	Free	Free	Unlimited (verified)	0 (no Rank Tracker)	5,000
Starter	USD 29	USD 29	1	50	25,000
Lite	USD 129	USD 108	5	750	100,000
Standard	USD 249	USD 208	20	2,000	500,000
Advanced	USD 449	USD 374	50	5,000	1,500,000
Enterprise	USD 1,499	N/A	100	10,000	5,000,000

*Details accurate as of 21st April 2025

What is the pricing currency for Ahrefs in Singapore?

All Ahrefs plans are billed in USD, regardless of your location.

For Singapore businesses, this means your payment will be converted from SGD to USD at the time of billing, incurring changeable conversion fees or bank transfer fees. If you’re paying with a card you may also find a foreign transaction fee of around 3% applies.

There’s also the possibility of the bank adding a hidden exchange rate markup in the foreign exchange rate, which means that the rate you receive is less favourable than the mid-market rate, (the rate you see on financial news sites or currency converters).

The good news is that with the Wise Business Card you won’t have to worry anymore about getting hit with these unnecessary fees every time you pay your Ahrefs bill.

💡Whether you're paying for overseas business transactions such as your SaaS subscriptions or travel expenses, the Wise Business Card lets you spend online or in-store in 40+ currencies and 150+ countries. With transparent pricing and no foreign transaction fees, Wise ensures there are no hidden fees eating into your profits.

• Get your first Wise Business card for free when you open a Wise Business account.
• Always get the mid-market rate with transparent conversion fees starting from 0.26%.
• Give your team their own corporate debit cards to keep expense management clean.
• Approve payments, set spending limits, and freeze your card if you've lost it.
• Say goodbye to monthly fees and foreign transaction fees.
• Enjoy 2 free withdrawals of up to 350 SGD per month per account.

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Webmaster Tools plan pricing and features

As Ahrefs’ free plan, Webmaster Tools includes:²

• Basic site health monitoring for verified sites
• Backlink analysis and monitoring
• Limited keyword research capabilities
• No rank tracking functionality
• Access to site audit tools (limited to 5,000 crawl credits)

Is Ahrefs Webmaster Tools right for my business?

The free plan is suitable for website owners who primarily need backlink monitoring and basic site health checks. However, it lacks key SEO features like rank tracking and has significant limitations on the number of pages you can audit.

It's best for very small websites or as a supplementary tool alongside Google Search Console.

Starter plan pricing and features

For USD 29 per month on both monthly and annual billing plans, Ahrefs’ Starter plan offers you:²

• 1 project with 50 tracked keywords
• 25,000 crawl credits
• Access to core SEO tools (Site Explorer, Keywords Explorer, Site Audit, Rank Tracker)
• 100 monthly credits for unverified projects
• Single user access

Is the Ahrefs Starter plan right for my business?

The Starter Plan works well for solo entrepreneurs or very small businesses with a single small website. With 50 tracked keywords, it can only really provide insight into a narrow niche with limited competition.

It’s cost-effective if you're just beginning your SEO journey and want to track essential keywords, but any effective long-term strategy will require a higher plan.

Lite plan pricing and features

The next plan up, for USD 108/month, billed annually, is the Ahrefs Lite plan. This package includes:²

• 5 projects with 750 tracked keywords
• 100,000 crawl credits (sufficient for a medium-sized website)
• 500 credits per user/month
• 1 user seat (Up to 2 more for USD 40/month each)
• More comprehensive site audits

Is the Ahrefs Lite plan right for my business?

The Lite plan is ideal for small businesses managing multiple websites or focusing on broader keyword targeting. With 100,000 crawl credits, you can audit a website with approximately 5,000 pages monthly, making it suitable for most SMEs.

The ability to add additional user seats also enables team collaboration (albeit very small teams only), making this the sweet spot for growing businesses with dedicated marketing personnel.

Standard plan pricing and features

Ahrefs Standard plan costs USD 208/month, when billed annually, and provides more than double the capacity of the Lite plan:²

• 20 projects with 2,000 tracked keywords
• 500,000 crawl credits (enough for comprehensive site audits)
• Unlimited credits per user
• 1 user seat (Up to 5 more for USD 60/month each)
• Advanced features: Portfolios, Batch Analysis, SERP Comparison, AI Content Helper
• Full access to competitive analysis tools
• Unrestricted historical data

Is the Ahrefs Standard plan right for my business?

The Standard plan is ideal for established SMEs, marketing agencies, and freelancers managing website portfolios.

With 500,000 crawl credits, you can thoroughly audit websites up to 25,000 pages monthly, making it suitable for complex e-commerce sites or businesses with substantial content libraries.

The 2,000 tracked keywords provide enough capacity to monitor core search terms across multiple projects, while advanced features deliver deeper competitive insights. With unlimited credits per user, you can eliminate the risk of unexpected charges for extra data exports and reports.

Advanced plan pricing and features

Ahrefs’ Advanced plan is priced at USD 374/month, when billed annually, and offers businesses:²

• 50 projects with 5,000 tracked keywords
• 1,500,000 crawl credits
• 1 user seat (Up to 10 more for USD 80/month each)
• Looker Studio integration for custom reporting
• Web Explorer for advanced technical analysis
• Enhanced AI capabilities
• Priority customer support

Is the Ahrefs Advanced plan right for my business?

The Advanced plan is another huge step up from the Standard in terms of the scale of its offerings. It’s designed for in-house marketing teams, mid-sized agencies, and businesses with multiple high-traffic websites.

The substantial increase in projects and tracked keywords makes it suitable for agencies managing 10-20 client accounts or enterprises monitoring multiple regional websites.

The 1.5 million crawl credits can handle websites with hundreds of thousands of pages, making it appropriate for large e-commerce platforms, directories, or content-heavy sites. The Looker Studio integration is great for marketing departments that need to create custom reports for stakeholders or clients.

Enterprise plan pricing and features

Ahref’s top tier plan, the Enterprise plan, costs USD 1,499/month, billed annually, and includes:²

• 100 projects with 10,000 tracked keywords
• 5,000,000 crawl credits
• Customisable user sears
• Unlimited historical data
• API access for custom integrations
• White-label reporting capabilities
• Dedicated account management
• Custom onboarding and training

Is the Ahrefs Enterprise plan right for my business?

As the name suggests, the Enterprise plan suits large agencies, multinationals, and businesses with complex SEO needs. With 10,000 tracked keywords and 100 projects, it handles large-scale operations across diverse portfolios. The 5 million crawl credits accommodate massive websites or frequent audits across multiple sites. API access benefits organisations integrating SEO data with custom dashboards or reporting systems.

However, most Singapore SMEs would find this plan excessive unless managing numerous high-traffic websites or operating as a full-service agency with many enterprise clients.

How much do Ahrefs add-ons cost?

Ahrefs offers targeted add-ons to enhance subscriptions without upgrading your entire plan. These include additional users (prices above), and the following packages:

Project boost add-ons:²

• Boost Pro (USD 20/month/project): 10M monthly crawl credits, weekly audits, AI tools
• Boost Max (USD 200/month/project): 100M crawl credits, daily keyword updates, extended history, enhanced AI tools

Content-focused add-ons:²

• Content Kit (USD 99/month): AI-driven content analysis and SEO scoring
• Report Builder (USD 99/month): Automated reporting with widgets and scheduling tools

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How to save on your Ahrefs bill next month

Here are some practical strategies to optimise your Ahrefs bill:

1. Choose the right plan: Audit your actual usage needs. Many businesses overpay for inactive users and features they rarely use.
2. Annual billing: If you are confident your team will use Ahrefs for at least one year, save up to 17% by switching to annual payment.²
3. Tiered add-on stacking: Instead of upgrading your entire plan, use Boost Pro for 80% of your projects requiring weekly audits, and reserve Boost Max only for mission-critical campaigns needing daily monitoring.
4. Seasonal adjustments: Consider downgrading from Boost Max to Boost Pro during low-traffic periods.
5. Complement with free tools: Use Ahrefs Webmaster Tools alongside Google Search Console for basic monitoring, reserving your paid plan usage for more advanced research and analysis.
6. Avoid foreign transaction fees: Ahrefs' USD-only billing exposes Singapore businesses to approximately 3-5% in foreign transaction fees if they use a typical corporate bank credit card. Using a Wise Business Card reduces this to zero as Wise does not charge any foreign transaction fees. Instead, you’ll only need to pay a small conversion fee, and best of all, you will always get the mid-market rate.

➡️ Get Wise Business for Smart Savings.

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Ahrefs vs. Moz vs. Ubersuggest - price comparison

When evaluating SEO tools for your Singapore business, it's worth comparing Ahrefs against these other tools:

Tool	Monthly Price	Free Plans	Key Features	Target User
Ahrefs²	Starter: USD 29	Webmaster Tools	Backlink analysis, keyword research, site audits, competitive analysis	SMEs, agencies
Moz³	Starter: USD 49	30-day trial	Keyword research, rank tracking, site audits	SMEs, marketers
Ubersuggest⁴	Individual: USD 29	7-day trial	Keyword, site audit, backlink data	Beginners, SMEs

*Details accurate as of 21st April 2025

➡️ If you want to see how Ahrefs fares against another competing SEO tool - Semrush - check out our Semrush Pricing Guide here.

Each tool has distinct strengths that might make it more suitable for different business types.

Ahrefs excels at: Backlink analysis (with the largest database tracking 3.5 billion pages daily), real-time rank tracking, and competitive research. Its interface can have a steeper learning curve, but the depth of data is unmatched.

Moz offers: A more intuitive interface, a 30-day free trial, and the proprietary Domain Authority metric that many marketers rely on. However, it stores less historical data (6 months vs. Ahrefs' 5 years) and has less comprehensive site auditing.

Ubersuggest provides: Budget-friendly options at the same starting price point as Ahrefs' Starter plan, but with content gap analysis and more beginner-friendly dashboards. The trade-off is that it relies on third-party data sources, potentially affecting accuracy.

For most Singapore businesses, the decision comes down to:

• Agencies/advanced users: Ahrefs' Advanced plan justifies its cost with Looker Studio integration and unlimited crawl credits
• SMEs with basic needs: Ubersuggest's Individual plan may suffice, tracking up to 300 keywords at a more affordable price
• Content-focused teams: Moz's Standard plan excels in keyword difficulty scoring and content optimisation, while Ahrefs’ content-focused add-ons provide specialised content tools

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Ahrefs pricing FAQs

Does Ahrefs have a free plan or free trial?

Yes, Ahrefs offers a permanently free Webmaster Tools plan that allows basic site audits and backlink monitoring for verified websites. This plan is perfect for small website owners who primarily need backlink intelligence and basic site health checks.

Does Ahrefs have an API?

Yes, API access is included with Enterprise plans. It allows businesses to integrate Ahrefs data directly into their own dashboards, reporting tools, or custom applications - great for businesses that need to automate reporting or build custom SEO solutions.

Are there onboarding or implementation fees?

No mandatory onboarding fees are charged for standard Ahrefs plans. Enterprise plans may include custom onboarding at extra cost, but this is typically negotiated directly with their sales team or third-party companies. The platform is designed to be self-service, though there are extensive help resources available to get you started.

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Conclusion

For Singapore businesses, Ahrefs remains the gold standard for comprehensive SEO analysis, though smaller businesses may find better value in cheaper alternatives, such as Ubersuggest, for basic needs.

Ahrefs' add-on system bridges the gap between baseline and enterprise-grade capabilities, allowing businesses to tailor the features they pay for for routine and priority campaigns. It is this flexibility that makes Ahrefs such a popular and economical choice.

💡 Optimising your costs is simply a case of strategically choosing the right plan for the right projects, enhancing with targeted add-ons, selecting annual billing — if you really will use it for the long-term — and using Wise Business Card to avoid those pesky foreign transaction fees and hidden exchange rate markups. Used together with the Wise Business Account, most Singapore businesses will find they have everything they need to grow their business and operate internationally — without the high fees, hefty admin, and headache of a local bank.

• Hold and manage 40+ currencies for all your international transactions
• Pay your SaaS bills and all overseas ad hoc expenses with the Wise Business card without the hefty foreign transaction fees
• Always get the mid-market rate with zero exchange rate markup
• Seamless integrations with popular accounting software
• Say goodbye to monthly fees

➡️ Get Started with Wise Business Today

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Sources:

1. Besharp Singapore Market Analysis
2. Ahrefs Pricing
3. Moz Pricing
4. Ubersuggest Pricing

Sources checked on 21st April 2025