Freelancing gives you the freedom to work with clients worldwide, but setting the right rates and negotiating better terms can be challenging - especially when working across borders. Charge too little, and you might struggle to make a living. Charge too much, and you risk losing clients. So, how do you find the sweet spot?
In this guide, we’ll explore different pricing models, how to calculate your freelance rates globally, and key negotiation tactics.
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There are several ways to charge for freelance work .The right pricing model depends on your industry, experience level, and the type of projects you take on.
| Pros: Easy to measure, predictable pricing. |
|---|
| Cons: Doesn’t always reflect research, editing, and project complexity. |
| Pro: Fairly compensates time spent on a project. |
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| Cons: Time-tracking can be inefficient, and clients may expect fast results. |
Example: A journalist charges $1,500 per long-form investigative piece instead of billing per word.
| Pros: Predictable income, clear client expectations. |
|---|
| Cons: Risk of scope creep unless terms are clearly defined. |
Example: A social media manager charges $1,500/month to handle posts, engagement, and reporting.
| Pros: Predictable revenue, stronger client relationships. |
|---|
| Cons: Requires long-term commitment and clear expectations. |
Setting your rates isn’t just about guessing a number - it requires research and strategy, especially for international freelancers.
Beginners may start at industry averages, while specialists can command higher rates.
Example: An e-commerce copywriter with a niche expertise in the UK charges £100/hour, while a generalist content writer charges £50/hour.
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Your location affects your minimum viable rate. A freelancer in India or Indonesia may charge differently than one in Sweden or Canada due to cost-of-living differences.
Tip: Use online tools like Numbeo or Payscale to compare living costs and adjust accordingly.
Outstandly
Look at market rates in different regions:
US Copywriters: $50–$200/hour
European Graphic Designers: €30–€150/hour
Asian Software Developers: $25–$100/hour
Freelancers getting paid in multiple currencies must consider exchange rate fluctuations.
Example: A Brazilian freelancer receiving USD payments sees earnings shift based on exchange rates.
Solution: A Wise Business account allows you to hold and convert currencies at better rates.
Once you’ve set your rates, the next step is negotiating fair compensation.
Clients value expertise. Show them the return on investment.
Example: A freelance web designer proves that a past project increased a client’s conversion rate by 30%, justifying a higher fee.
“Your rates are too high.”
Response: “I understand budget concerns. My rates reflect my expertise and the value I provide.”
“Can we pay after 90 days?”
Response: “I require 50% upfront for new clients.”
“Can we do a free test project?”
Response: “I’d be happy to share my portfolio instead.”
Giving clients options helps them choose what fits their budget while ensuring fair pay.
Once you’ve negotiated a rate, the next challenge is getting paid efficiently across borders.
Each payment method has pros and cons:
A clear contract protects you from late payments.
Setting and negotiating freelance rates is essential for a sustainable career— especially for international freelancers. By choosing the right pricing model, researching global standards, and using the best payment solutions, you can ensure fair compensation while working with clients worldwide.
Wise Business helps freelancers get paid faster and with fewer fees, no matter where they are. Open a multi-currency account today to take control of your international earnings.
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This publication is provided for general information purposes and does not constitute legal, tax or other professional advice from Wise Payments Limited or its subsidiaries and its affiliates, and it is not intended as a substitute for obtaining advice from a financial advisor or any other professional.
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