Information technology (IT) media company TechTarget and Altiris (Nasdaq: ATRS), a pioneer of IT lifecycle management solutions, announced today that TechTarget has acquired myITForum.com from Altiris. myITforum.com is the premier independent online destination for IT professionals who manage their corporations’ Windows systems and the number-one site for information on Systems Management Server (SMS), a Microsoft change and configuration management solution. TechTarget will add myITforum to its network of Web sites serving specific sectors of the IT market. myITforum.com will complement other TechTarget sites focused on Windows in the enterprise, including SearchExchange.com, LabMice.com, and its flagship Windows site, SearchWin2000.com.
The centerpiece of myITforum.com is a collection of more than 60 forums where IT professionals share expertise and exchange technical tips on a wide range of topics related to Windows systems management, from security to patch management and Microsoft SMS. The forums attract an average of 4500 new forum postings each month and drive traffic to other sections of the site. In addition to the forums, myITforum.com provides downloadable utilities, links to related resources from around the Web, news coverage, and thousands of pages of technical articles and tips authored by experts and member-contributors.
“myITforum.com has developed a loyal following of IT professionals who actively use the site to learn about managing Windows assets,” said Poul Nielsen, vice president of marketing and product strategy at Altiris. “This community, and the site’s rich content, makes myITforum.com an invaluable vehicle for Altiris and other IT companies, allowing us to reach IT professionals as they research solutions to Windows management challenges. We’re pleased that TechTarget is adding myITforum.com to its strong portfolio of Web sites. We look forward to seeing them further develop myITforum.com as the premier resource for IT professionals and advertisers alike.”
“The acquisition of myITforum.com enables TechTarget to expand the range of offerings for one of our fast-growing advertiser bases: IT marketers looking to reach targeted, highly qualified audiences of Windows systems managers,” said TechTarget CEO Greg Strakosch. “Like other TechTarget acquisitions, this purchase allows us to satisfy strong demand for media vehicles that allow our advertisers to place their marketing messages in front of IT pros who are actively interested in the products and services that help them better manage their Windows environments.”
Microsoft SMS Expert and Site Founder Rod Trent to Become Editor of myITforum.com and Communities Editor for TechTarget’s Web Sites Site founder Rod Trent will continue to manage myITforum.com as editor, and will work to further develop the site’s active online community. Trent will also bring his skills in fostering online community to his role as communities editor for the 20+ sites in TechTarget’s portfolio. An expert on Microsoft SMS, Trent has more than 18 years of experience in IT and Windows systems management. He is the author of Microsoft SMS Installer, Admin911: SMS, and IIS 5.0: A Beginner's Guide, and has written thousands of articles on topics related to the management of Microsoft Windows installations. Trent is a regular speaker at the Microsoft Management Summit, and a member of a select group of Microsoft "Most Valuable Professionals" (MVPs), an honor accorded by Microsoft to "standouts in technical communities who share a passion for technology and the spirit of community.
About Altiris
Altiris, Inc. is a pioneer of IT lifecycle management software that allows IT organizations to easily manage desktops, notebooks, thin clients, handhelds, industry-standard servers, and heterogeneous software including Windows, Linux and UNIX. Altiris automates and simplifies IT projects throughout the life of an asset to reduce the cost and complexity of management. Altiris client and mobile, server, and asset management solutions natively integrate via a common Web-based console and repository. For more information, visit www.altiris.com.
About TechTarget
TechTarget produces the most targeted media and events for enterprise information technology (IT) professionals, including invitation-only conferences; controlled, qualified e-newsletters; Webcasts; magazines, and a network of Web sites targeted to specific sectors of the IT market. TechTarget leads the industry in developing innovative advertising vehicles that address IT marketers' need for high-ROI branding and lead-generation. More than 1,500 advertisers, including the leading IT companies in the world, rely on TechTarget media and events to reach targeted communities of IT professionals. TechTarget advertisers include IBM, Microsoft, Oracle, HP, Cisco, Intel, and EMC. More information about TechTarget is available at www.techtarget.com
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